Obra Fina.
Radical transformation of a premium finishes agency, from total reliance on word-of-mouth to programmatic digital authority.
From word-of-mouth
a la digital authority.
With over 20 years in the high-end painting and finishes sector, the client relied exclusively on word-of-mouth. I designed and developed the digital presence of their new agency from scratch to actively capture new clients.
I designed a client acquisition platform that acts as a technical sales tool. An ecosystem where artisanal expertise is validated through digital precision to convert every visit into a qualified lead.
20+
Years of Experience
LEADS
Inbound Focus
Astro
High Performance Architecture
4 Phases of Optimization
From technical foundations to real positioning.
Search Engineering
Sitemap standardization and strategic header hierarchy to maximize visibility for high-intent keywords.
E-E-A-T Architecture
Implementation of BreadcrumbList and engineering processes. We build technical authority by breaking down materials and processes.
Content Leadership
Creation of specialized Technical Guides. A scalable system that educates the user and captures them in the decision phase.
AI Preparation (GEO)
Generative Engine Optimization strategy. Implementation of llms.txt to feed AI models and ensure citations.
High Performance Architecture
I developed this solution using Astro to ensure an instant experience. The focus was on creating a light yet robust infrastructure that allowed the client to scale their business beyond word-of-mouth.
Astro
Islands & SSR
Tailwind CSS
Next-gen CSS Variables
TypeScript
Type-Safe Development
Cloudflare
Global Distribution
Zod
Validation
GEO
Structured Data
// Performance Validation (Desktop)
core.evaluate(() => {
const metrics = await getCWV();
return {
LCP: '0.6s',
INP: '12ms',
CLS: '0.0',
status: 'EXCEPTIONAL'
};
});Contextual Innovation
Beyond a conventional portfolio
Business Scalability
I developed a content management system that allows the client to publish technical guides. This strategy not only educates the user on complex processes, it positions the agency as a benchmark, capturing qualified traffic outside the traditional radar.
AI Readiness
I configured a GEO (Generative Engine Optimization) infrastructure. The site is prepared to feed models like ChatGPT, ensuring the client's technical expertise is cited in conversational searches.