Rincón Casero
Transforming WhatsApp order chaos into a professional and streamlined flow for artisanal food businesses.
The Challenge vs The Solution
The bridge between culinary craftsmanship and digital efficiency.
WhatsApp Chaos
- Disordered messages and incomplete orders.
- Time wasted answering price inquiries.
- Errors in shipping addresses and payment methods.
The Digital Bridge
- Self-managed visual catalog, always updated.
- Structured orders directly to the store's WhatsApp.
- Automatic shipping calculation and clear payment options.
Key Features
Digital Catalog
An elegant virtual showcase highlighting product quality. Large photos, appetizing descriptions, and intuitive categories, designed for mobile.
Smart Cart
Seamless cart management. Allows variants, special notes, and real-time subtotal calculation. A simplified checkout requiring only essential data.
WhatsApp Bridge
The heart of the system. Transforms digital orders into perfectly structured WhatsApp messages. The store receives all info ready to print.
Structure & Stack
A robust technical foundation designed as an artisanal blueprint.
Backend & DB
Product management, orders, and secure storage.
Frontend
High-performance visual catalog and user interface.
Integration
Direct communication bridge with the store.
Hardware POS
Physical reception and ticket printing in the kitchen.
Visual Identity
A design system evoking warmth, craftsmanship, and structured modernity.
Typography
Una fuente robusta y amigable que aporta un carácter único y artesanal a la marca.
Limpia, neutra y altamente legible en cualquier dispositivo.
Color Palette
Logo & Patterns
The entire visual identity was illustrated and vectorized using Inkscape.
The Impact
Time Savings
Less time chatting, more time cooking.
Commissions
By using WhatsApp as the engine, there are no middlemen.
Professionalism
A solid brand image that elevates the perception of artisanal products.
Custom Hardware
I unlocked a Mercado Pago A910 POS terminal and developed a custom React Native App to transform it into a thermal order printer. This solution professionalizes operations with instant ticket printing, eliminating hardware costs by recycling disused devices.
Technical Stack
